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Targeting a Hard-To-Reach Audience: The Senior and Medicare Population

TVadSync’s media solutions can identify and target consumers age 65+ at a more specific level via contextual advertising.

In addition, today’s seniors are using digital technology at a higher level than previous generations.

Since 99.99% of seniors watch TV, we can leverage their viewing habits by syncing the advertisement with a second screen or CTV to recapture their interest.


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