Telemarketing: 2% ROI*
Emails: 32% ROI**
Direct Mail: 43% ROI**
Online PPC: 200% ROI***
Social Media 29% ROI**
TV Advertisements: 400% ROI****
All forms of marketing are helpful, but TVadSync’s media solutions provide an additional 60% (or higher) lift in program enrollment when combining TV + digital advertising.
By simply transitioning them from a TV ad campaign to a website that they can review information on, ad spend is optimized because the customer has taken that extra step. The prospect is quickly connected to the member experience as well as the healthcare payer’s brand and activities
Click here to download: Marketing Methods ROI
References
*https://www.cognism.com/blog/cold-calling-success-rates
**https://www.sequeldm.com/direct-mail-return-on-investment-surpasses-digital-mediums/
***https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics/
****https://www.westernmassnewsmarketing.com/blog/what-kind-of-roi-can-you-expect-from-tv-advertising