The average operating margin for large health insurers has shown improvement in 2022 after a steady decline since 2017. However, despite this positive trend, the margins are still considered low.
At TVadSync, we aim to drive higher margins for clients in the healthcare industry. With our Sync2Lift™ technology, we can leverage TV ad behavioral data to optimize health insurers’ digital ad spend. This enables our clients to increase the return on investment (ROI) of their advertising efforts and reduce the cost of acquiring new members.