TVadSync is pleased to announce a new partnership that will allow it to leverage the largest source of entertainment Insights in the world to create highly effective ad campaigns for entertainment brands and streaming video platforms.
TVadSync has been working with entertainment brands on innovative advertising campaigns powered by billions of TV data points from smart televisions and cable set top boxes and by adding Ranker Insights’ 1.3 billion fan votes from online votes, TVadSync adds a hugely valuable targeting layer to reach highly specific audiences based on their favorite movies, shows, celebrities, and more.
“TVadSync has been a leader and innovator in the TV data-driven ad targeting space for over a decade,” said Chris Fredericks, EVP of sales and strategy at TVadSync. “After performing data matching tests to validate that Ranker’s users are actual watchers of the shows they vote on, we found an impressive symbiosis.”
David Yon, SVP and GM of Ranker Insights, said, “Our Ranker Insights platform has made extraordinary strides toward solving the problems associated with targeted advertising over the past few years. We have found TVadSync to be an industry leader in performance advertising and are thrilled they have chosen to partner with Ranker to deliver innovative new audience targeting solutions to their impressive portfolio of clients. We are confident we can help make their already successful campaigns perform even stronger.”
With the continued rise of streaming, it becomes increasingly difficult to offer brands and advertisers a holistic view of their intended audience and where to find them. Viewership data is used to target consumers but isn’t capable of reporting show-level preference on many major streaming platforms, plus watching does not necessarily mean liking. Through Ranker Insights’ data, TVadSync now has more tools to help clients’ campaigns to reach exact audiences.
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About TVadSync: TVadSync combines AI-driven metadata with the industry’s largest smart TV data set to provide the broadest, most accurate insights for brands across planning, buying, targeting and more. By revealing the hidden passions of brands’ TV audiences at scale, TVadSync has emerged as the de facto leader in smart TV media and analytics.
About Ranker: Ranker Insights covers fans of shows from all major OTT services and networks, a library of over 10,000-plus titles. Ranker Insights allows brands to extend the reach of their campaigns and target unexpected audiences with strong affinities, as well as hard-to-find audiences of original series on premium SVOD services. No matter the use case, Ranker Insights solves real pain points facing entertainment advertisers and their agencies. Ranker is listed on 2020’s Inc. 5000 and Inc. 5000: California Series; Deloitte’s 2019 Technology Fast 500; Built In LA’s Top 50 Mid-Sized Companies To Work For in 2020 and 2021; and Fast Company’s World’s Most Innovative Companies for 2021 (No. 5). Ranker is headquartered in Los Angeles and has over.