Advent of TV ACR While revered by advertisers for most of its celebrated life, TV…
A selection of TVadSync resources and news items to help give you a guide to how our technology works.
TV ACR – a brief history, state of play and where it’s going
Beginnings of ACR The advent of Automated Content Recognition technology (or ACR tech) has fundamentally…
Who’s glued to the Winter Olympics?
With the Winter Olympics in full swing, we decided to take a look at how…
When TV viewers were most engaged during this year’s ‘Big Game’
One of the highlights of the year, and Americana in general, the ‘Big Game’/’Sunday Before…
A look at tune ins for the Grammy Awards 2018
We’ve taken a little peek at how engaged viewers of last week’s Grammy Award were,…
TVadSync at the SPROCKIT Startup Suite – CES 2018
We’re delighted to announce that TVadSync will be taking part in the SPROCKIT Startup Suite…
TVadSync team up with Centro
We recently announced the expansion of our offering across the US, and our team-up with…
Attribution Modelling: Why you’re doing it wrong
Once upon a time, I loved my Nokia 3210. I had never owned anything like…
Smart TV data sources – a few pointers for brands & agencies
The Rise of the Planet of the Smart TVs Smart TVs are everywhere. Or, at…
Some tools to help keep your brand safe online (and also avoid feeding the bots)
Nobody likes firefighting (except, perhaps, actual firefighters?). Advertisers and media buyers are no different. While…
Eight things to consider when choosing a sync-and-retarget advertising partner
Earlier this month we published a piece in VideoNet giving advice to advertisers and media…
Ads viewability won’t solve the ‘viewed’ problem
The advertising industry is moving further towards setting a standard where ‘viewability’ of ads is…