Cross-platform confusion The proliferation and growth of various advertising platforms and customer touchpoints over the…
A selection of TVadSync resources and news items to help give you a guide to how our technology works.
TVadSync & Unacast partner up to give advertisers clear insight into the effect of TV+Digital on footfall
We’re delighted to announce that we’ve teamed up with Unacast, the leading location data platform,…
Privacy and TV ACR
What is TV ACR and why is privacy an issue? Until recently, TV wasn’t as…
TV ACR – digital’s missing piece
Digital ads under the spotlight Last year Marc Pritchard, Procter & Gamble’s chief brand officer…
TV ACR and cross-platform retargeting – reforging the funnel
Advent of TV ACR While revered by advertisers for most of its celebrated life, TV…
TV ACR – a brief history, state of play and where it’s going
Beginnings of ACR The advent of Automated Content Recognition technology (or ACR tech) has fundamentally…
Who’s glued to the Winter Olympics?
With the Winter Olympics in full swing, we decided to take a look at how…
When TV viewers were most engaged during this year’s ‘Big Game’
One of the highlights of the year, and Americana in general, the ‘Big Game’/’Sunday Before…
A look at tune ins for the Grammy Awards 2018
We’ve taken a little peek at how engaged viewers of last week’s Grammy Award were,…
TVadSync at the SPROCKIT Startup Suite – CES 2018
We’re delighted to announce that TVadSync will be taking part in the SPROCKIT Startup Suite…
TVadSync team up with Centro
We recently announced the expansion of our offering across the US, and our team-up with…
Attribution Modelling: Why you’re doing it wrong
Once upon a time, I loved my Nokia 3210. I had never owned anything like…