TVadSync’s Attribution solution, powered by the Smart Insights platform, delivers data-driven insights that maximize campaign performance across linear TV, CTV, and digital platforms.

By analyzing every touchpoint in the customer journey, the AI-powered multi-touch attribution accurately assigns credit for conversions, optimizing ad spend for greater efficiency. To provide a clear understanding of incremental lift and conversion impact, TVadSync’s R&D team has developed advanced causal models, offering deeper insights into the true effectiveness of advertising efforts.

Track impressions, unique reach, conversions, and lift across all channels with ease. TVadSync’s Smart Insights platform provides the tools needed to make mid-flight optimizations and plan future campaigns with certainty, ensuring your advertising dollars are driving maximum results.

With TVadSync’s advanced causal models, advertisers can confidently measure campaign lift. Our platform compares exposed and control groups to ensure that the incremental impact of each ad is fully understood, enabling optimized ad spend and smarter, data-driven decisions.

TVadSync helps advertisers understand campaign performance by analyzing various conversion outcomes. These can range from a user visiting a landing page or completing a form, to in-store visits. In entertainment campaigns, conversions may occur on TV or streaming platforms, such as a viewer watching a specific show or a football game.