About TVadSync

TVadSync was established in 2015 and is led by its founders’ vision of a world where TV’s place in the path-to-purchase is totally accountable and its potential as a cross-platform driver of consumer action fully realized.

The Team

Ronan Higgins

Founder and CEO

Pieter Oonk

Founder and CCO

Chris Fredericks

EVP, Business Development

Laura Guinan

Director of Sales

Douglas Araujo

Head of Ad Operations

John McNicholas

Head of Product

Ayan Srivastava

Director of Data Science

Ruaidhri Mag Fhloinn

Head of Marketing


Ming Wu

Former President of Accuen, Omnicom Media Group

Tim Hanlon

Founder and CEO, The Vertere Group

Tracey Scheppach

CEO + Co-Founder, Matter More Media

Sean Melly

Managing Partner, Powerscourt Capital

Garret O'Beirne

Group Digital Managing Director, Omnicom Media Group (Europe)

Bob King

Former Sr Director of Civolution
(Teletrax / SyncNow)

Emily Riley

Riley Strategic LLC

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