Category: News

5 most interesting things in ad land right now

Here are a few things we found of interest – we think you will too.

5 charts: Forecasting the 2017 global ad market

As we approach the end of 2016, Digiday give the lowdown on the latest predictions for the global ad market in 2017. Some interesting takeaways:

  • Ad revenue in China still growing
  • Digital ad spend to surpass TV (driven largely by OTT content viewing, something TVadSync can leverage for our clients)
  • Mobile ad spend expanding – making engaging across multiple devices all the more important

Sports Predominantly Viewed Live, Some Time-Shifted Viewing

While some sports fans opt to watch time-shifted TV, most still love viewing their favourite sports events live. For advertisers, this means that being able to target ads to users at just the right moment (e.g. when the ‘right’ team wins!) is crucial. Have a look at the piece on Media Post.

What Amazon Go Means for the Future of Retail

Being able to walk into a store, take what you need and not have to queue? Sounds like heaven to us! But how will it shape what’s coming in retail? Check out the article above.

How Advertising Will Live on DirecTV Now, AT&T’s New Streaming TV Service

With AT&T introducing their DirecTV Now service, what will this mean for addressable advertising and the TV ad model in general? Click on the link and see Advertising Age’s take.

This investment bank presentation breaks down the complicated digital ad industry in 2016

Business Insider present LUMA’s great breakdown of the complicated and ever-evolving digital ad ecosystem as it is today, with details on its movers and shakers and high performers.

Keeping up-to-date on the latest TV and ad-land news can be quite the time-consuming monster, so let us do it for you! Sign up for our newsletter!

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TVadSync on The Innovation Show

Our CEO Ronan and co-founder Pieter were on The Innovation Show earlier this month. The show throws the spotlight on the best, brightest and most innovative companies around, and helps highlight how and why they’re bringing change to their industries.

Check out the podcast here.

Interested in chatting to us? Contact our team or leave your email below.

TVadSync’s European Launch of Smart Retarget

TVadSync’s launch of our European version of Smart Retarget was featured in MediaPost. This is a big step forward for European agencies and advertisers, who’ll now be able to reap the benefits our clients in the US have been. As our CEO Ronan put it:

“For 50 years TVs have not known what they’re showing. Now, thanks to ACR [automated content recognition] built into the set, the smart TV is becoming smarter. This is a tectonic shift for cross-screen advertising, being able to link ad media delivery across various screens in the home. …Pretty soon nearly all televisions will collect viewing data, similar to how the Web and apps do.”

Check out the article here.

Interested in talking to us about our products? Contact our team or leave your email below.

TVadSync @ NAB Show 2016 / SPROCKIT Hub

TVadSync has been selected to exhibit at SPROCKIT 2016 at NAB Show 2016 in Las Vegas.

SPROCKIT is the media and entertainment industry alliance, showcasing and collaborating on products, services and new revenue models. SPROCKIT spotlights industry innovations through two channels: a showcase at NAB Show, the world’s largest media and entertainment event; and SPROCKIT Sync, a series of private meetings where conversations continue in Silicon Valley, New York and Los Angeles.

Corporate members include Cox Media Group, Fox Networks Group, Hearst Television, Samsung Global Innovation Center, TEGNA and Univision.


TVadSync will publicly launch Smart Retarget — the first cross-screen, TV spot retargeting service to bring linear TV advertising into the digital age — at a session on Tuesday April 19th at 12.40pm PST at the SPROCKIT Pavilion, North Hall LVCC.

The SPROCKIT Hub will run from April 18-21 in the North Hall.  TVadSync booth is N8635-13.

Add TVadSync to myNAB Show.

Or book an appointment with Chris Fredericks at (310) 401-7900

Full press release can be found here:

IAB UK “Real Living” study shows rise of second screen in living rooms

The Internet Advertising Bureau in the United Kingdom released the results of study on television in the living room entitled “Real Living”.


Key takeaways:

Myth one: The TV screen is the dominant screen in the living room. Connected devices are used as ‘second screens’

Myth two: The TV content / advertising schedule determines behaviour in the living room

Myth three: People are multi-tasking and multi-screening

TVadSync is now part of Unilever’s Foundry 50 – most exciting startups in the world.

After months of waiting and allegedly, several rounds of intense scrutiny, the Unilever judging panel announced TVadSync made it in to the Foundry 50 – Unilever’s list of the most exciting tech start-ups in the world today.

The companies will be part of a special showcase in Cannes during the Cannes Lions – Festival of Creativity this June.

Silicon Republic has more here:

Start-up TVadSync to show off Ireland’s adtech ecosystem at Cannes Lions