We’re back with another round-up of news from the wonderful, mad world of ad-land and all things digital and TV-related. Here’s what caught our attention this week.
Marketing Tech News got 12 martech authorities to gaze into their crystal balls and make their predictions for how the area will change 2017 and what marketers should look out for.
The problem of fake news has become very prominent recently, and one dangerous way it manifests is in sites that can promote hate. But, as Digiday outlines, some advertisers are taking a stand against them. Check out the article to find out more.
Media Life Magazine outline what they think are the 10 new TV shows likely to become the hits of 2017. Media planners take note.
Connected devices already play a big part in our lives and with that influence likely to grow further, marketers are looking for ways to leverage it. And, maybe surprisingly enough to some, consumers seem pretty receptive to this.
We’ve already written a piece that touches on this theme (check it out here), but the folks at Marketing Land have also had their say on why digital and TV both need to be part of an advertiser’s plans.