Here are a few things we found of interest – we think you will too.
5 charts: Forecasting the 2017 global ad market
As we approach the end of 2016, Digiday give the lowdown on the latest predictions for the global ad market in 2017. Some interesting takeaways:
- Ad revenue in China still growing
- Digital ad spend to surpass TV (driven largely by OTT content viewing, something TVadSync can leverage for our clients)
- Mobile ad spend expanding – making engaging across multiple devices all the more important
Sports Predominantly Viewed Live, Some Time-Shifted Viewing
While some sports fans opt to watch time-shifted TV, most still love viewing their favourite sports events live. For advertisers, this means that being able to target ads to users at just the right moment (e.g. when the ‘right’ team wins!) is crucial. Have a look at the piece on Media Post.
What Amazon Go Means for the Future of Retail
Being able to walk into a store, take what you need and not have to queue? Sounds like heaven to us! But how will it shape what’s coming in retail? Check out the article above.
How Advertising Will Live on DirecTV Now, AT&T’s New Streaming TV Service
With AT&T introducing their DirecTV Now service, what will this mean for addressable advertising and the TV ad model in general? Click on the link and see Advertising Age’s take.
This investment bank presentation breaks down the complicated digital ad industry in 2016
Business Insider present LUMA’s great breakdown of the complicated and ever-evolving digital ad ecosystem as it is today, with details on its movers and shakers and high performers.