Here are a few things we found of interest – we think you will too.
As we approach the end of 2016, Digiday give the lowdown on the latest predictions for the global ad market in 2017. Some interesting takeaways:
- Ad revenue in China still growing
- Digital ad spend to surpass TV (driven largely by OTT content viewing, something TVadSync can leverage for our clients)
- Mobile ad spend expanding – making engaging across multiple devices all the more important
While some sports fans opt to watch time-shifted TV, most still love viewing their favourite sports events live. For advertisers, this means that being able to target ads to users at just the right moment (e.g. when the ‘right’ team wins!) is crucial. Have a look at the piece on Media Post.
Being able to walk into a store, take what you need and not have to queue? Sounds like heaven to us! But how will it shape what’s coming in retail? Check out the article above.
With AT&T introducing their DirecTV Now service, what will this mean for addressable advertising and the TV ad model in general? Click on the link and see Advertising Age’s take.
Business Insider present LUMA’s great breakdown of the complicated and ever-evolving digital ad ecosystem as it is today, with details on its movers and shakers and high performers.