TVadSync’s launch of our European version of Smart Retarget was featured in MediaPost. This is a big step forward for European agencies and advertisers, who’ll now be able to reap the benefits our clients in the US have been. As our CEO Ronan put it:
“For 50 years TVs have not known what they’re showing. Now, thanks to ACR [automated content recognition] built into the set, the smart TV is becoming smarter. This is a tectonic shift for cross-screen advertising, being able to link ad media delivery across various screens in the home. …Pretty soon nearly all televisions will collect viewing data, similar to how the Web and apps do.”
Check out the article here.
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