Who’s glued to the Winter Olympics?

With the Winter Olympics in full swing, we decided to take a look at how people are tuning in across the US and which states are most engaged. On average, approximately 35% of US households have watched the games so far. On the whole it’s (unsurprisingly) been the chilly northern states that have found the games most engaging. Montana, North Dakota and Wisconsin have all tuned in at a rate of about 15% higher than the per capita nationwide average for example.

The southern states, however, haven’t shown a huge amount of interest with Alabama, Georgia and Mississippi in particular declaring a collective ‘Meh’. Arizona doesn’t seem bothered much either, with tune-in rates there over 21% less than the nationwide average.

Alaska has provided a bit of a an eyebrow-raiser, barely pushing above 1% higher than the mean. Hawaii, on the other hand, has found the games very gripping so far with tune-ins reaching almost 22% above typical rates. This could be down to several of factors including the closer timezone and large number of Korean-Americans in the state. Or maybe the sun-soaked folks in Honolulu are just fascinated with snow!

Check out the interactive map below for more details.

Like what you see? Why not sign up for our newsletter to receive updates straight to your inbox!

Get the Newsletter

When TV viewers were most engaged during this year’s ‘Big Game’

One of the highlights of the year, and Americana in general, the ‘Big Game’/’Sunday Before Valentine’s Day/’Superb Owl’ (kudos to Stephen Colbert on that last one) has been exciting TV viewers for decades. This year was no different and provided fans with an epic match and a new champion. But for anyone (see: advertisers) curious to know just what exactly viewers found most engaging, and what had them tuning in and out, we’ve put together a little chart giving you those insights. Click on the image below to have a look!

Super Bowl tune ins

Like what you see? Why not sign up for our newsletter to receive updates straight to your inbox!

Get the Newsletter

A look at tune ins for the Grammy Awards 2018

We’ve taken a little peek at how engaged viewers of last week’s Grammy Award were, how levels of interest changed over the course of the evening’s show and what events contributed to this. Curious? Click on the image below!

Grammys tune ins

Like what you see? Why not sign up for our newsletter to receive updates straight to your inbox!

Get the Newsletter