IAB UK “Real Living” study shows rise of second screen in living rooms

The Internet Advertising Bureau in the United Kingdom released the results of study on television in the living room entitled “Real Living”.

http://www.iabuk.net/research/library/realliving

 

Key takeaways:

Myth one: The TV screen is the dominant screen in the living room. Connected devices are used as ‘second screens’

Myth two: The TV content / advertising schedule determines behaviour in the living room

Myth three: People are multi-tasking and multi-screening

TVadSync is now part of Unilever’s Foundry 50 – most exciting startups in the world.

After months of waiting and allegedly, several rounds of intense scrutiny, the Unilever judging panel announced TVadSync made it in to the Foundry 50 – Unilever’s list of the most exciting tech start-ups in the world today.

The companies will be part of a special showcase in Cannes during the Cannes Lions – Festival of Creativity this June.

Silicon Republic has more here:

Start-up TVadSync to show off Ireland’s adtech ecosystem at Cannes Lions

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