So what’s been going on recently in our world and yours? Let’s have a look…
Expedia Shares a Powerful Message of Global Togetherness Amid a Divisive Inauguration
Starting off with the biggest news of the week, the year and possibly the century – it’s the inauguration of (*pinches self*) President Trump. Obviously some of the rhetoric up to this point has been pretty divisive. Adweek have highlighted an example, courtesy of Expedia, of how important advertising’s role in countering all of this can become. Check it out by clicking on the link above.
The Dallas Cowboys could be the first NFL team to move into the $890 million e-sports industry
Not content with being the most valuable team in the NFL, the Dallas Cowboys look like they’re now moving into the world of gaming – specifically eSports. It’s a growing industry (almost pushing $1bn a year) and could offer them a fantastic means to engage their fans. Will many other sports teams follow suit? Watch this space….
Report: by end of 2017 there will be more than 30MM voice assistants in US homes
Marketing Land outline how approximately 30 million US homes will be using voice assistants by the end of the year. While applications related to this are struggling to gain traction with users right now, things are expected to improve. Have a look at the link above.
Wal-Mart Enters Car-Selling Business
Wal-Mart appear set to take a chunk out of the car-selling market, partnering up with various dealership groups to make the leap.
The global state of fake news in 5 charts
Fake news was one of the major themes of 2016, and continues to own it’s share of (real and fake) headlines going into 2017. Digiday give a breakdown of the state of things.
How marketing and traditional simplicity won the day for Trump
Continuing with Trump’s victory in the presidential campaign, The Drum present a fantastic article on how he leveraged some old-fashioned thinking regarding branding to come out on top. For a lot of people, his was the right brand, with the right message at the right time – and that is always tough to beat. Check out the article via the link above.