Author: ronan

IAB UK “Real Living” study shows rise of second screen in living rooms

The Internet Advertising Bureau in the United Kingdom released the results of study on television in the living room entitled “Real Living”.

http://www.iabuk.net/research/library/realliving

 

Key takeaways:

Myth one: The TV screen is the dominant screen in the living room. Connected devices are used as ‘second screens’

Myth two: The TV content / advertising schedule determines behaviour in the living room

Myth three: People are multi-tasking and multi-screening