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MediaPost: “TVadSync Announces Faster Turnaround TV Attribution Platform”


Link to Full MediaPost article

TVadSync is very pleased to announce new high-speed TV+digital attribution for our media buying friends. Gain insight into what’s working with daily updates throughout the campaign flight. This is a huge development for those buying media in the current climate.

Transcription:

“TVadSync, a 5-year-old TV data platform, says it has started a faster automated TV attribution service that can deliver results based on smart TV data within 24 hours of a media campaign going live.

The 24-hour turnaround process for a live media campaign “marks a significant improvement over the industry standard manual attribution, which can take weeks or even months to deliver,” per the company.

TVadSync claims the data comes from what it calls the largest base of smart TV ACR (automated content recognition) data: Vizio and LG TV sets. Together, they have a 36% share of the U.S. market.

The company has access to nearly 20 million total U.S. TV homes, with data coming from Vizio’s Inscape unit, and, for LG-branded TV sets, data through a partnership with Nielsen’s Gracenote.

TVadSync says its data base consists of 75 million weekly hours of internet video consumption.

In July 2019, TVadSync released a media planning and analytics tool that created “clusters” of viewers, based on the TV and video content they consume. Existing clients include media buying and planning groups, as well as TV content producers.”

Undertone and TVadSync Join Forces to Unify Digital and TV Experiences, Creating an Unequalled, Cross-Platform Targeting Engine

NEW YORK–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ:PERI) announced today that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, and TVadSync, a leading TV data and analytics company that is relied upon by marketers, agencies and broadcasters, will be partnering together.

Through this partnership, brands will now be able to combine custom and one-to-one quality ACR (Automated Content Recognition) TV viewership data, with Undertone’s premium reach, and award-winning digital creative. Undertone and TVadSync will enable brands to engage TV viewers through their entire digital journeys, at a large scale.

“With Synchronized Digital Branding as the centerpiece of our offering, we are continually looking to expand its reach and delivery. Our partnership with TVadSync is an essential step in that mission” said Dan Aks, President of Undertone. “Our brand and advertiser clients are hungry for the precision and real-time retargeting that the combination of Undertone and TVadSync will deliver. Our partnership will drive the full-funnel engagement required in an increasingly fragmented view environment.”

Today’s US consumer is no longer a single-source viewer. They watch an average of 3 hours and 35 minutes of TV every day, which is broken up by a whopping 6 hours and 35 minutes of digital time*. Sophisticated marketers are well-aware of this behavior, but struggle to create consistent messaging that bridges this fragmented behavior.

This struggle is solved by the Undertone and TVadSync partnership, by connecting user-level TV data from 18 million households – which is a significant scale – and using that data to trigger addressable ads on second-screen devices in real time.

Importantly, in a world of over-promise and under-delivery, Undertone and TVadSync offer advertisers and brands a first-in-class, multi-touch attribution methodology – providing the value of cross-channel synchronization from TV to digital.

“We have long sought to find a digital partner to complement the power of our large and growing TV database together with our enhanced analytics capabilities,” said Ronan Higgins, founder and CEO of TVadSync. “Undertone is precisely that partner. We make TV an ‘intelligent medium’ – and when you leverage that data and those insights into what people are watching, and fuse them with Undertone’s proprietary digital synchronization, something entirely new is created. The combination of TV’s emotive power and digital’s full-funnel capabilities will give marketers the synergy they have been hungry for.”

About Perion Network Ltd.:

Perion is a global technology company that provides agencies, brands and publishers with innovative solutions that cover the three pillars of digital advertising. From its data-driven Synchronized Digital Branding platform and high-impact ad formats in the display domain; to its powerful social media platform; to its branded search network, Perion is well-positioned to capitalize on any changes in marketers’ allocation of digital advertising spend. More information about Perion can be found at www.perion.com.

About TVadSync:

TVadSync is the only TV data partner that combines AI-driven metadata with the industry’s largest Smart TV data set. TVadSync provides access to viewing history from 2 out of top 3 smart TV OEMs that represent over 80% of US market share, delivering the broadest, most accurate insights for brands across planning, buying, targeting, and more. By revealing the hidden passions of brands’ TV audiences at scale, TVadSync has emerged as the de facto leader in Smart TV media & analytics.

TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior

You are what you watch.

One of the advantages of having access to the largest aggregate ACR TV viewing data set is being able to apply the latest data science to identify patterns within the data and to make predictions on consumer behavior.

TVadSync identifies “taste communities” hidden in billions of hours of television viewing data, similar to Netflix’s taste clusters. This is powerful stuff for brands who want to know “who’s my tribe?”. Marketers no longer have to rely on age / gender demographic consumer profiles, but can look to deeper behavioral and psychographic segmentation, based on how people spend more hours of their day than any other activity (sometimes including work!).

That’s television.

Brands can profile their existing customer base to identify high-likelihood prospects within taste communities — for planning contextual advertising such as linear TV; and planning addressable advertising such as digital/OTT/CTV.

TVadSync @ NAB Show 2016 / SPROCKIT Hub

TVadSync has been selected to exhibit at SPROCKIT 2016 at NAB Show 2016 in Las Vegas.

SPROCKIT is the media and entertainment industry alliance, showcasing and collaborating on products, services and new revenue models. SPROCKIT spotlights industry innovations through two channels: a showcase at NAB Show, the world’s largest media and entertainment event; and SPROCKIT Sync, a series of private meetings where conversations continue in Silicon Valley, New York and Los Angeles.

Corporate members include Cox Media Group, Fox Networks Group, Hearst Television, Samsung Global Innovation Center, TEGNA and Univision.

 

TVadSync will publicly launch Smart Retarget — the first cross-screen, TV spot retargeting service to bring linear TV advertising into the digital age — at a session on Tuesday April 19th at 12.40pm PST at the SPROCKIT Pavilion, North Hall LVCC.

The SPROCKIT Hub will run from April 18-21 in the North Hall.  TVadSync booth is N8635-13.

Add TVadSync to myNAB Show.

Or book an appointment with Chris Fredericks at (310) 401-7900

Full press release can be found here: http://sprockitglory.com/nab-show-announces-the-second-round-of-startups-selected-to-participate-in-sprockit-2016/

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