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TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior

You are what you watch.

One of the advantages of having access to the largest aggregate ACR TV viewing data set is being able to apply the latest data science to identify patterns within the data and to make predictions on consumer behavior.

TVadSync identifies “taste communities” hidden in billions of hours of television viewing data, similar to Netflix’s taste clusters. This is powerful stuff for brands who want to know “who’s my tribe?”. Marketers no longer have to rely on age / gender demographic consumer profiles, but can look to deeper behavioral and psychographic segmentation, based on how people spend more hours of their day than any other activity (sometimes including work!).

That’s television.

Brands can profile their existing customer base to identify high-likelihood prospects within taste communities — for planning contextual advertising such as linear TV; and planning addressable advertising such as digital/OTT/CTV.

TVadSync @ NAB Show 2016 / SPROCKIT Hub

TVadSync has been selected to exhibit at SPROCKIT 2016 at NAB Show 2016 in Las Vegas.

SPROCKIT is the media and entertainment industry alliance, showcasing and collaborating on products, services and new revenue models. SPROCKIT spotlights industry innovations through two channels: a showcase at NAB Show, the world’s largest media and entertainment event; and SPROCKIT Sync, a series of private meetings where conversations continue in Silicon Valley, New York and Los Angeles.

Corporate members include Cox Media Group, Fox Networks Group, Hearst Television, Samsung Global Innovation Center, TEGNA and Univision.

 

TVadSync will publicly launch Smart Retarget — the first cross-screen, TV spot retargeting service to bring linear TV advertising into the digital age — at a session on Tuesday April 19th at 12.40pm PST at the SPROCKIT Pavilion, North Hall LVCC.

The SPROCKIT Hub will run from April 18-21 in the North Hall.  TVadSync booth is N8635-13.

Add TVadSync to myNAB Show.

Or book an appointment with Chris Fredericks at (310) 401-7900

Full press release can be found here: http://sprockitglory.com/nab-show-announces-the-second-round-of-startups-selected-to-participate-in-sprockit-2016/

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